Our Story: Connecting Uganda’s Finest Coffee to Morocco’s Growing Industry
At Gold Green World, we believe exceptional coffee begins long before roasting. It begins with trusted relationships, transparent sourcing, and a deep understanding of both origin and market needs.
Our mission is simple: to create a reliable bridge between Uganda’s high-quality coffee producers and Morocco’s evolving community of roasters, distributors, and coffee professionals. We are not simply green coffee importers. We are long-term partners committed to quality, traceability, and sustainable business relationships.
Traditional dallah coffee pot, Marrakech – symbol of Morocco’s coffee heritage
The Challenge We Set Out to Solve
The Moroccan coffee industry continues to grow rapidly, yet many importers and roasters still face recurring challenges:
- Inconsistent bean quality caused by fragmented supply chains
- Limited transparency in pricing and product traceability
- Complex logistics involving multiple intermediaries
- Difficulty securing dependable, long-term origin partnerships
- Lack of direct communication between producers and buyers
Gold Green World SARL was founded to address these gaps with a more transparent, structured, and partnership-driven approach.
The Vision Behind Gold Green World
GGW is blessed to have one of our directors, Omar BENMEDDOUR, whose international career spans more than two decades across agro-food industries, manufacturing, and international business operations. His experience includes leadership roles in Algeria, Hong Kong, and international trading environments where operational precision, supply chain management, financial discipline, and cross-border negotiation were essential.
This background gives GGW a unique advantage: strong understanding of international agro-food supply chains, ability to structure transparent trade relationships, expertise in operational management, and multilingual capabilities (Arabic, French, English) to bridge Moroccan buyers and Ugandan suppliers.
Our Strategic Partnership in Uganda
GGW works closely with The Edge Trading Limited, a trusted Ugandan coffee supplier deeply connected to the country’s coffee-growing regions. The MD for The Edge has been in the coffee industry for over 30 years and brings a great deal of wisdom to this partnership. Through formal collaboration, we offer monthly supply capacity of up to 120 metric tons, ICO-aligned quality standards, FOB Mombasa terms, and flexible pricing (ICE/LIFFE-linked or fixed).
“To empower Moroccan coffee roasters and coffee businesses with reliable, traceable, and high-quality Ugandan green coffee through transparent partnerships, operational excellence, and long-term collaboration.”
What Makes GGW Different
Traditional Importers
- Multiple intermediaries
- Reactive quality checks
- Unpredictable pricing
- Transaction-focused relationships
- Limited origin visibility
Gold Green World SARL
- Direct Ugandan sourcing partnership
- Pre-shipment sampling & ICO specs
- Flexible pricing models
- Long-term partnership framework
- Full traceability & agro-food expertise
Our Commitment to Our Partners
When you work with GGW, you gain a sourcing partner who understands both origin operations and industrial roasting needs, greater traceability from Uganda to Morocco, structured logistics, transparent communication, and long-term reliability built on mutual growth.
Building Trust, One Shipment at a Time. We may not be the largest coffee importer in Morocco — but we aspire to become one of the most trusted. At GGW, every shipment represents partnership, transparency, and a shared commitment to quality.
The Moroccan Coffee Legacy
9th Century
Berber tribes develop wild coffee processing — "desert black gold".
~1420
Scholar al-Shadhili introduces coffee plants to Yemen, founding port of Moka.
16th Century
Coffee arrives in Morocco via trans-Saharan trade routes.
18th Century
First coffee houses (qahwa) appear in Fes and Marrakech.
20th Century
French colonialism brings espresso culture; spiced coffee recipes flourish.
Today's Moroccan coffee landscape
Morocco imports nearly 58,000 tonnes of coffee annually (2024), with Robusta representing 70–75% of volume. Arabica is rising fast, driven by tourism and specialty cafes. Gold Green World provides consistent, traceable Ugandan Robusta and Arabica to meet this surging demand.